Assortment and Category Management

In an increasingly competitive market, it is critical to have a clear assortment strategy that attracts your target customer groups.

• When you provide a relevant assortment, your customers find exactly what they want, increasing satisfaction and boosting sales. A unique and clear assortment offering also sets you apart, ensuring you stay ahead of the competition.
• When the assortment hits the mark at the right time, adapts to seasons and trends, and is strategically priced, it can increase sales.
• By quickly adapting the assortment to reflect current trends, you stay relevant, maintaining existing customers and attracting new ones.
• With a relevant assortment, you consistently stock the right number of products, optimising inventory, reducing the capital risk from unsold goods, and minimising the need for discounts on unsold products.

Actively working on the assortment offering is a continuous process at the strategic, tactical, and operational levels. Throughout this process, regular market analysis, adaptation to customer behaviours and trends, and optimisation of inventory and logistics are central to your business success.